Skift: “Digital Travel Marketing This Week” News Roundup

WSG developed and launched a a weekly newsletter roundup of the latest digital marketing, social media, user experience and mobile news written for Skift’s core audience of travel industry professionals. The roundup has provided a new source of page traffic for Skift, along with numerous re-shares in social media by top travel industry brands like Expedia.

eMarketer: Travel Trends Webinar

WSG created this webinar on travel industry trends for eMarketer in 2015, produced in collaboration with a sponsor and live broadcast online to an audience of several hundred participants. The final result was also archived for later viewing, serving a source of web referral traffic and new business lead generation for the firm.

Skift: Travel Industry Trend Reports

WSG created a series of subscription-only long-form market research reports on topics with key interest to the travel industry, including hotel loyalty and millennial travel habits, for industry news site Skift. The reports’ creation process included coordinating multiple interviews with the top travel industry executives from firms like Starwood Hotels, Zozi, Wyndham Hotel Group, Vayable and Detour, among others.

Viator: Tour Description Copyediting 

Viator, one of the world’s leading online marketplaces for tours and activities, partnered with WSG to rewrite hundreds of the firm’s tour itineraries with updated SEO-friendly keywords and more stylized copy, boosting the firm’s rankings in Google searches and increasing tour bookings.

eMarketer: Daily Newsletter

WSG contributes weekly story ideas about marketing technology and trends in consumers’ digital media habits in Asia-Pacific for eMarketer. The content is published online on eMarketer’s site and distributed each week through the company’s influential email newsletter reaching hundreds of thousands of subscribers worldwide.