Wanderlust Strategy Group (WSG) is the brainchild of Jeremy Kressmann, a veteran journalist, market researcher and advertising executive with more than a dozen years of expertise.

WSG specializes in creating custom research, editorial and marketing content for a range of brands operating in the spheres of travel and advertising, using that content to help those brands build awareness, find new customers and boost sales.

Jeremy’s professional work has spanned a variety of areas, including 10 years of digital marketing work on Madison Avenue, a stint at Tumblr helping launch and promote the site’s travel community and working as an analyst for top-tier research firm eMarketer, where he wrote about marketing trends and ad spending.

His experience has allowed him to collaborate with a range world class brands, including MasterCard, AT&T, The Gap, American Express and The Economist. Specifically within the travel industry, Jeremy has partnered with clients including Airbnb, TripAdvisor, National Geographic, Starwood Hotels, AFAR Magazine, Expedia and Delta Airlines on a range of digital content projects.

Key services:

• Creation of custom white papers, sponsored editorial and articles
• Development of editorial strategies for newsletters, blogs and social media
• Public speaking at conferences and events
• Consultations on digital content marketing strategy
• Market research projects and executive interviews
• Website copywriting and copyediting